Services | Forma Revenue
Forma Revenue Forma Revenue
Home Services About Start a conversation
Services

Three tracks. One system.

Engagements are scoped to the work: some are time-boxed, others are more open-ended.

Foundation

For early-stage teams

Built for early-stage teams with initial traction but no formal revenue system yet: pipeline lives in someone's head, there's no consistent way to qualify or track deals, and reporting means asking around.

ICP & lead generation

A defined ideal customer profile and a repeatable way to generate qualified pipeline.

Lead scoring & qualification

A clear bar for what counts as sales-ready, so reps spend time on the right conversations.

Pipeline stages & handoffs

Clear stage definitions and clean handoffs between marketing, sales, and success.

CRM hygiene & core objects

The fields, objects, and hygiene standards that keep your CRM trustworthy.

Baseline dashboards

Pipeline, conversion, and velocity, visible in one place, updated automatically.

Sales process & operating rhythm

A weekly cadence for pipeline review, forecasting, and accountability.

Scale & predictability

For scaling teams

Built for scaling teams that have outgrown ad hoc process: pipeline exists but forecasts are unreliable, ownership is unclear across territories and teams, and growth is starting to outpace the systems supporting it.

Forecasting methodology

A consistent forecasting cadence and pipeline inspection discipline leadership can rely on.

Territory & routing rules

Clear account and territory rules, with routing logic that removes ambiguity.

Cross-team attribution

Metrics and attribution aligned across marketing, sales, and customer success.

Renewal & expansion tracking

Visibility into retention and expansion revenue, not just new bookings.

Thoughtful automation

Automation layered onto processes only once they're stable enough to earn it, with AI handling the more complex builds.

Enablement & governance

Documentation and governance so the system holds as the team grows.

Modernization

For teams with the tools but not the process

Built for mid-market and enterprise B2B teams (banks, insurers, and other traditional sales organizations) that already have the tools and the customers, but not the process: no lead management, no opportunity tracking, no defined sales cycle, no repeatable playbook, just tribal knowledge.

Opportunity & pipeline structure

Install the object structure and stage definitions your CRM doesn't have yet, even in a system you've run for years.

Sales cycle visibility

Measure how long deals actually take, and where they stall, for the first time.

Repeatable sales process

Turn tribal knowledge into a process the whole team can run, not just your longest-tenured reps.

CRM utilization, not just adoption

Most systems already hold your customer data. The work is turning it into a tool the sales team actually runs on.

Change management for tenured teams

Bring a tenured sales org onto modern process at a pace the team can absorb.

Executive visibility from scratch

Give leadership pipeline and forecast visibility they've never had.

Typical engagement

Scoped to the work, not a one-size-fits-all retainer: some engagements are time-boxed, others are more open-ended.

Discuss your engagement

Not sure which track fits?

Tell us about your stage and we'll tell you where to start.

Get in touch